How Mobile Apps Are Boosting Winter Tourism
Winter is the season destinations earn loyalty: Christmas markets, ski slopes, festive content people actually want to receive. We collected the concrete playbook — four campaign ideas with real results from Sibiu — in Winter Experiences: 4 ideas DMOs can use; this page keeps the wider view: why the destination’s own app is the tool that makes a winter season work.
5 Reasons Why Mobile Apps Are Growing Winter Tourism
1. Mobile apps make traveling easier
Travel should be a fun and relaxing activity and mobile apps do just that. Visiting a new destination can be overwhelming but a tourism app gets you up to speed with all there is to know about the city you are visiting.
An example of success is Sibiu City App, a custom mobile app that helps its tourists better navigate the city. From outdoor experiences for nature lovers to public transport and the latest activities taking place in Sibiu.
Travel apps help tourists navigate to each point of interest by the use of interactive maps and in the case of Sibiu City App, tourists can easily find their way to the famous Christmas Market in Sibiu, like Sibiu Christmas Market.
2. Mobile apps help widen your customer base
The average smartphone user had 40 apps installed on their phone in 2020 alone and 89% of smartphone users’ time is spent on 18 apps. As people spend so much time on apps, a travel app is a tool that helps you attract them to your destination.
Offering travelers a unique experience is key when it comes to app development. This is something greatly emphasized by Sureanu Ski App, the first mobile app of a ski resort in the Romanian Carpathians.
By creating a ski app, you offer high-value features — like online bookings and GPS-enabled maps — that will boost winter tourism and widen your customer base. The skier community grows bigger every year and by offering them a platform for their favorite sport you attract them to your destination.
3. Custom apps take marketing communication to the next level
Be proud of your city or attraction and share it through your custom travel app. You need to highlight all the things that make your city unique and the holiday season is the perfect opportunity to bring the Christmas spirit to your audience with a tourism app.
Brașov Tourism App is the perfect example of marketing communication done right – tourist guides, accommodation, events, and the list goes on. Every attraction and activity that makes Brașov stand out is on its travel app and that shows how much care they have for their tourists.
4. Travel apps offer bespoke digital experiences
Research keeps finding the same thing: travellers would be lost without their smartphones, and they juggle a dozen apps per trip. The destination that puts its winter information in one place — slope conditions, markets, events, transport — becomes the app that stays installed past the holiday.
5. Travel apps help you leverage the power of content
There’s always something interesting going on in a city and there’s no better way to keep tourists informed than with a travel app. You need to regularly create up-to-date content and alert your audience using push notifications.
Seasonal content can attract more tourists and travel destinations can maximize their booking rates with it. Show how your city is the best winter destination by writing Christmas-related content.
Take advantage of everything that’s happening in your city – Christmas markets, concerts, the start of the ski season, and put it out there to attract tourists.
Take your tourist destination to the next level
The winter season is known to attract tourists from all over the world, and the destination’s own app is how that attention becomes loyalty: easier travel for visitors, seasonal content worth opening, push notifications that bring people back.
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