Why Mobile Apps Have Higher Conversion Rates Than Websites
Websites inform; apps engage. That is the short version of two decades of mobile statistics, and it is why organizations that live from an audience — destinations included — publish to both. The numbers below explain why the app side of that pair converts better; the last section explains why it was never an either–or choice.
5 Reasons to Choose Mobile Apps Over Websites
1. Mobile apps offer users a reason to engage
Data by App Annie reflects that smartphone users spend 7x more time in native apps than in browsers.
Why? Because they give users a reason to engage, by offering more interaction possibilities than a plain website. The attention of today’s users must be earned. Native apps offer the most engaging and programmable features to do so.
2. Mobile apps drive higher conversions
According to data by Criteo, smartphone users view 4.2x more products per session with mobile apps, compared to mobile sites. This results in a 3x higher conversion rate for apps in comparison with mobile sites, and 1.5x more than desktop sites.
The statistics clearly indicate that mobile apps are the most efficient marketing tools to boost your conversion rate. The features that enable brand interactions create stronger brand loyalty with your customers, which in turn drive conversion rates higher.
3. People spend more time in apps
Research shows that 88% of the online time of smartphone users is allocated to mobile apps, with just 12% remaining for mobile websites.
Meeting your users where they are is crucial to getting your brand noticed. And today’s smartphone users prefer apps due to their personalizable features, which gives people a reason to engage and to revisit your custom app.
4. Mobile apps offer instant notifications
Email was the main marketing channel for brands 10 years ago. But as some companies abused it, mailboxes filled with spam have driven conversion rates low. Today’s internet users became unresponsive.
On the other hand, Mobile apps offer push notifications, that allow brands to communicate with their customers less intrusively. Instant push notifications can easily reach your audience anytime, anywhere.
5. Custom apps drive brand loyalty via personalization
Websites offer the same generalized content to all users, regardless of who is visiting. In turn, this makes web content less relevant to a large part of the audience.
Mobile apps allow users to set their preferences which tailors their individual experience. This degree of personalization advances customer relationships, which increases the brand loyalty of your audience.
How Eventya Can Give You Both
Mobile apps are the stronger engagement tool; websites remain where people find you first and where search engines and AI assistants read you. The point is not to choose — it is to stop paying twice for the same content.
On Eventya, your website and your native iOS and Android apps run from the same dashboard: add your content once, and it appears on the site, in the apps and in your AI assistant’s answers. No separate agency for each, no second CMS, no copy-pasting between them. We run Eventya on Eventya: we build our clients’ platforms in the same CMS we sell, every day. Create your destination — free · See live destinations · Pricing
